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Artist and repertoire representative9/26/2023 If you're representing yourself or selling direct, you have to convince potential buyers direct. This goes for your online followers as well. You have to advocate on your art's behalf and demonstrate that you've got what it takes to make a business relationship work. One thing you can never do is sit silently while galleries or consultants or representatives look through your work, hoping they'll like it enough to sign you up. It's just one of many ways to convey why you believe your art has "value" and deserves serious consideration. Talking money doesn't mean you abandon your artistic principles or integrity not even close. Telling them how much work you sell and what prices it sells for doesn't hurt either, especially if you sell reasonably well. Talk about the future, about where you're going with your work, about how people respond to your art, and how new audiences tend to react once they're introduced. The same principles apply- you have to organize, present, write, and speak about your art in ways that show it has value, and deepen and intensify how viewers experience and connect with it.įor those of you who would rather have others represent you or show your art, you have to educate and inform them about what makes it special, what makes it stand out from all other art. The same holds true if you're selling direct online. Even if someone in the business sees your art and likes it, they have to figure out whether they can make money selling it. And selling your art involves much more than simply getting people to look at it. Your art does not sell itself you have to sell it. The same holds true for you as an artist. They'll tell you that no art sells itself someone has to sell it. When they see art they like, they almost always ask sellers questions first, and they better be able to answer them in ways that show the art is worth owning and adding to their lives, or else there's no sale. Rarely in the art world do people spontaneously buy art without any prompting because they fall in love the instant they see it, and absolutely have to have it. Your goal as an artist is to generate enough income to keep making art, whether on a fulltime or parttime basis.Īrt business professionals know how to sell art they're skilled at talking about how it has value- tangible as well as intangible- and that it's worth paying money for in order to own. Anyone who sells art for a living has this exact same challenge whether they're galleries, dealers, agents, representatives, or artists. Selling your art is hard work no matter how or where it's for sale, and the sooner you realize that, the better. While social media has made self-representation an increasingly viable option, if you're one of the countless artists searching for the perfect person or gallery or online platform to sell your art, you need to know how to do it right. Almost all artists would rather have other people sell their art than have to sell it themselves, but unfortunately, that happens far less often than they'd like to think. If you think that's how the art world works and how art gets sold, you need to change the way you think. Their mantra is simple- "I make art other people sell it." And that, they believe, is how artists live happily ever after, creating away in their studios while others do the dirty work as the money rolls in. From that point on, all they have to do is make more art, give it to their sellers, let it sell, and collect the profits. Some of these professionals like the art so much they tell the artists they want to represent, show, or sell it. When they have enough art, many of them email or post or call or otherwise present it to art world professionals like dealers, gallery owners, curators, consultants, representatives, so-called agents, and others who sell art for a living. Artists make art and once that art is made, they make more.
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